Scottish Football Online have agreed a deal to become the official streaming partner of English Non-League football.
FPP AND SCOTTISHFOOTBALL.ONLINE JOIN FORCES TO TAKE NON-LEAGUE FOOTBALL TO A GLOBAL AUDIENCE

Scottish Football.online (SFO) has teamed up with Football Pyramid Partnership (FPP) to launch Pyramid TV, a live streaming platform enabling English non-league clubs to develop international audiences and generate new income.

The SFO Platform originated in 2011 and was born from working on a very successful Championship club streaming service and is an online portal to allow streaming, viewing and purchasing of live streams and Video On Demand.

FPP will market the service to clubs throughout the English National League System, using technology already established in Scottish football with clubs including Falkirk, Airdrieonians, Livingston, Queen`s Park, Dumbarton, and others - covering all leagues in Scotland.

During 2025/26, SFO delivered 233 live streams and recorded more than 30,000 video views. Over the past three seasons, its streaming services have generated almost £550,000 for participating clubs.

Unlike conventional subscription-based streaming services, Pyramid TV puts individual clubs in
control of their streaming activity. Subject to broadcasting rights, league and opposition permissions, clubs decide which matches to stream, and what their fans pay to watch their club`s streaming service.

Clubs can also opt to offer additional services from FPP`s partner Miggle, including sponsor value
tracking. The commercial model is straightforward. The host club retains 80%+ of whatever the fan pays for Pay Per View (PPV) monthly and season passes.

Taking non-league football beyond the turnstiles

FPP believes the greatest immediate opportunity lies in reaching supporters who cannot attend matches, particularly expatriates, overseas followers, and new international audiences.

Recent examples demonstrate the potential. Poole Town`s first streaming trial attracted more than 2,000 viewers, while Harborough Town developed a substantial Spanish-speaking following through its relationship with football media channel La Media Inglesa. Around 100 Spanish supporters subsequently travelled to Leicestershire to watch Harborough play St Ives Town.

Mark Harris, Founding Partner of Football Pyramid Partnership, said:

"Non-league clubs have traditionally measured their audience by the number of people coming through the turnstiles. Streaming changes that. Your supporters might live in Australia, Spain, or the United States - or discover your club for the first time from thousands of miles away.

"Harborough Town has demonstrated that an international digital audience can actually generate additional attendance. We want to help other clubs build those relationships and turn them into sustainable income.
"Crucially, this isn`t about selling supporters another subscription to a collection of clubs they don`t follow. It`s about giving clubs their own digital channel, their own customers and control over what they offer."

Protecting the traditional matchday

FPP recognises the strength of supporter feeling surrounding traditional Saturday 3pm kick-offs and the importance of matchday income from food, drink, hospitality, and merchandise.

UEFA Article 48 currently allows domestic broadcasting restrictions during protected periods, limiting live streaming to UK audiences on most Saturday afternoons.

However, comments from senior football figures, including Premier League chief executive Richard Masters, suggest the future of the blackout will be reconsidered ahead of the next domestic broadcasting rights cycle, potentially opening significant new opportunities from 2029.

Harris added: "We understand the sensitivities around moving kick-off times to accommodate television. Neither should clubs jeopardise the secondary spending that makes matchdays inancially viable.

"We think clubs should decide for themselves whether to stream, which matches they offer and which audiences they target, within the applicable broadcasting rules. Streaming should complement the traditional matchday, not undermine it.

"If the Saturday blackout eventually disappears, the opportunity becomes even greater. Clubs= could retain their traditional kick-off times while reaching paying supporters anywhere in the world. But that`s in the future"

Proven technology, designed around clubs

ScottishFootball.online`s technology supports pay-per-view matches, subscriptions, audio coverage, full-match replays, and video on demand, enabling clubs to develop their own branded digital channels without investing in bespoke streaming

Brian Duncan, Technical Director of ScottishFootball.online said:
"We`ve demonstrated in Scotland that clubs can successfully operate their own streaming services, develop loyal audiences and generate meaningful additional revenue.
"Our technology has been developed around the practical realities of football matchdays, rather than trying to adapt a generic streaming product to the sport.
"Working with Football Pyramid Partnership gives us the opportunity to bring that experience to English non-league football. The combination of our proven platform and FPP`s understanding of the National League System provides a strong foundation for clubs wanting to reach supporters beyond their traditional catchment areas."

Pyramid TV forms part of FPP`s wider strategy to help non-league clubs improve commercial sustainability through practical expertise and accessible technology.

Harris concluded: "Our objective is to help clubs reach fans they would otherwise never see, build lasting relationships and generate income they wouldn`t otherwise earn.
Their club. Their channel. Their supporters. Their revenue. infrastructure.

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Contact: Mark Harris
e: mark.harris@footballpyramidpartnership.com
w: https://footballpyramidpartnership.com